Why is the motivated sequence especially useful in speeches that seek immediate action from listeners?

COMM 020 Chapter 6 Exercise

1. What is the difference between an informative speech and a persuasive speech? Why is

speaking to persuade more challenging than speaking to inform?

2. What does it mean to say that audiences engage in a mental dialogue with the speaker

as they listen to a speech? What implications does this mental give- and-take hold for

effective persuasive speaking?

3. What is the target audience for a persuasive speech?

4. What are questions of fact? How does a persuasive speech on a question of fact differ

from an informative speech? Give an example of a specific purpose statement for a

persuasive speech on a question of fact.

5. What are questions of value? Give an example of a specific purpose statement for a

persuasive speech on a question of value.

6. What are questions of policy? Give an example of a specific purpose statement for a

persuasive speech on a question of policy.

7. Explain the difference between passive agreement and immediate action as goals for

persuasive speeches on questions of policy.

8. What are the three basic issues you must deal with when discussing a question of

policy? What will determine the amount of attention you give to each of these issues in

any particular speech?

9. What four methods of organization are used most often in persuasive speeches on

questions of policy?

10. What are the five steps of Monroe’s motivated sequence? Why is the motivated

sequence especially useful in speeches that seek immediate action from listeners?

11. Choose a topic for a persuasive speech on a question of policy. Create two specific

purpose statements about that topic—one for a speech to gain passive agreement,

another for a speech to motivate immediate action. Once you have the specific purpose

statements, explain how the speech seeking immediate action would differ in structure

and persuasive appeals from the speech seeking passive agreement. Be specific.

12. Select a television commercial that is organized according to Monroe’s motivated

sequence. Prepare a brief analysis in which you

a.identify the target audience for the commercial and

b. describe each step in the motivated sequence as it appears in the commercial.

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1. What is the difference between an informative speech and a persuasive speech? Why is speaking to persuade more challenging than speaking to inform? Informative speech is designed to convey knowledge of and understanding and persuasive speech is to either reinforce or changing people’s beliefs or actions. Persuasive speech is more challenging than informative because there are different points of view on the topic your discussing since it is that touch on your listeners’ basic attitudes, values, and beliefs, therefore making it harder.

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2. What does it mean to say that audiences engage in a mental dialogue with the speaker as they listen to a speech? What implications does this mental give-and-take hold for effective persuasive speaking?

It means that the audience is engaged in what the speaker is trying to convince them to stay or change their idea. The audience understands what the speaker is talking about.

3. What is the target audience for a persuasive speech? The target audience is the portion of the whole audience that the speaker most wants to persuade.

4. What are the questions of fact? How does a persuasive speech on a question of fact Differ from an informative speech? Give an example of a specific purpose statement for a persuasive speech on a question of fact? The question of facts is a question(s) about the truth or falsity of an assertion. The speaker acts as an advocate, not aiming to be impartial, but to present one view of the facts as persuasively as possible. The speaker may mention competing views of the facts, but only to refute them.

Whereas an informative speech act as a teacher or lecturer, not arguing for a particular part

5. What are questions of value? Give an example of a specific purpose statement for a persuasive speech on a question of value.

The question of value is about the worth, rightness, morality, and so forth of an idea or action. An example would be bicycle riding is the ideal form of land transportation. The purpose is to persuade the audience that it is ideal, not mentioning why he likes it personally.

6. What are questions of policy? Give an example of a specific purpose statement for a persuasive speech on a question of value. Question of policy are about whether a specific course of action should or should not be taken. An example would be about airport security, rather or not to promote economic growth.

7. Explain the difference between passive agreement and immediate action as goals for persuasive speeches on questions of policy. The difference from passive agreement to immediate action is that the speaker using passive agreement is trying to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy whereas immediate action’s goal is to convince the audience to take action in support of the given policy.

8. What are the three basics issues you must deal with when discussing a question of policy? What will determine the amount of attention you give to each of these issues in any particular speech? The three basic issues you must deal with when you are discussing QOP is the need, burden of proof, and plan. What will determine the amount of attention is to provide enough information and to make sure your audience is aware and knows.

9. What four methods of organization are used most often in persuasive speeches on questions of policy? The four methods or organization used most often in persuasive speeches are problem-solution order, problem-cause solution order, comparative advantages order, and Monroe’s motivated sequence.

10. What are the five steps of Monroe’s motivated sequence? Why is the motivated sequence especially useful in speeches that seek immediate action from listeners? The five steps of MMS are the Attention, need, satisfaction, visualization, and action. MMS is useful in speeches because is it more detailed than problem solution order. It follows the process of human thinking and leads the listener step by step to the desired action.

How does Monroe's Motivated Sequence help a person become a better speaker?

It is especially useful in situations where the speaker is proposing a solution to an existing problem. If you use Monroe's motivated sequence, you're asking your audience to visualize the consequences of what will happen if they are persuaded to engage in the action you are arguing for.

Why is Monroe's Motivated Sequence effective?

The advantage of Monroe's motivated sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe's motivated sequence emphasizes the action the audience can take.

Which organizational pattern is especially effective for persuasive speeches that seek immediate action by listeners?

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe's motivated sequence.

What are five steps of Monroe's Motivated Sequence Why is the motivated sequence especially useful in speeches that seek immediate action from listeners?

The sequence contains five distinct steps: (1) Attention (get the attention of your audience), (2) Need (describe the problem, demonstrate a need for change), (3) Satisfaction (present a practical, and concise solution), (4) Visualization (allow your audience to picture the results), (5) Action (request immediate ...

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