In order to properly use secondary data, you must evaluate that information before you use it as a basis for decision making. A user must be most cautious when using an Internet source because few quality standards are applied to most Internet sites. Show To determine the reliability of secondary information, marketing researchers must answer the following five questions: •What was the purpose of the study? •Who collected the information? •What information was collected? •How was the information obtained? •How consistent is the information with other information? Recommended textbook solutions Principles of Marketing18th EditionGary Armstrong, Philip Kotler 388 solutions Principles of Marketing18th EditionGary Armstrong, Philip Kotler 388 solutions
Advertising and Promotion: An Integrated Marketing Communications Perspective11th EditionGeorge Belch, Michael Belch 214 solutions
Principles of Marketing, Global Edition18th EditionGary Armstrong, Philip Kotler 267 solutions Why is defining the problem is the most important step in the marketing research process?If you don't know what your problem is, then no research will provide the right answers. Without doubt, defining the problem is the most important step in the research process. Defining the problem sets the foundation for the entire project, so it is critically important to take the time to do this well.
What is the most important step in the marketing research process?Identifying the problem is the most important step in market research processes. It's going to determine every step you take in the future—of market research anyways.
What is the first and most important step of the marketing research process quizlet?The first step in the research process is identifying the problem, issue, situation, or concern to be researched. This is an important step because if the business does not clearly identify and define the reason for the research, the business may invest its time and money unwisely.
What is problem definition in marketing research process?Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups. Once the problem has been precisely defined, the research can be designed and conducted properly.
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Why is defining the problem the most important step in the marketing research process quizlet?
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