journal article
Activation, Conversion, or Reinforcement? The Impact of Partisan News Exposure on Vote ChoiceAmerican Journal of Political Science
Vol. 58, No. 1 (January 2014)
, pp. 79-94 (16 pages)
Published By: Midwest Political Science Association
//www.jstor.org/stable/24363470
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Abstract
This study uses multiwave panel data from the 2008 presidential election to investigate the impact of partisan news exposure on changes in vote preferences over time. Overcoming key limitations of prior research, the analysis distinguishes among the potential effects originally delineated by Lazarsfeld and colleagues (1948): (1) activation—motivating partisans who initially say they are undecided or planning to defect to shift their vote back to their own party's candidate; (2) conversion—motivating partisans to shift their vote to the opposing party's candidate; and (3) reinforcement—strengthening partisans' preference for their initial vote choice. The results reveal only modest evidence that partisan news reinforces existing vote preferences. Surprisingly, partisan news plays a more robust role motivating changes in vote choice: news slanted toward citizens' own partisanship increased the odds of activation and decreased the odds of conversion, while news slanted away from citizens' own partisanship proved a strong counterforce working in the opposite direction.
Journal Information
The American Journal of Political Science (AJPS), published four times each year, is one of the most widely-read political science journals in the United States. AJPS is a general journal of political science open to all members of the profession and to all areas of the discipline of political science. JSTOR provides a digital archive of the print version of American Journal of Political Science. The electronic version of American Journal of Political Science is available at //www.blackwell-synergy.com/servlet/useragent?func=showIssues&code;=ajps. Authorized users may be able to access the full text articles at this site.
Publisher Information
The Midwest Political Science Association, founded in 1939, is a national organization of more than 2,800 political science professors, researchers, students, and public administrators from throughout the United States and over 50 foreign countries. The association is dedicated to the advancement of scholarly communication in all areas of political science. Each year the association sponsors a three-day conference of political scientists in Chicago for the purpose of presenting and discussing the latest research in political science. More than 2,000 individuals participate in this conference, which features 300 panels and programs on politics. The MPSA is headquartered at Indiana University. For further information, contact William D. Morgan, Executive Director, email: .
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