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109.Which of the following statements regarding the market growth stage of the product life cycle is FALSE?A. Innovators still earn profits—but this stage is less profitable for them than the previous stage.B. This is the time of peak profitability for the industry.C. Many competitors enter the market resulting in much product variety.D. The sales of the total industry are rising fairly rapidly as more and more customers buy.E. None of the above is a false statement.
110.Cargill, Inc. is finally earning a profit on the unique product it introduced six months ago. Cargill'sadvertising is both informative and persuasive. Much money is being spent on Place development. Thereis little price competition, although several competitors have come out with reasonable imitations. Totalindustry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?
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111.Acme Corporation is currently experiencing rising sales for a new product idea it pioneered several monthsago. Profits are also increasing, so other competitors are now entering the market with similar products.The competitive situation is changing from monopoly to monopolistic competition. In which stage of theproduct life cycle is Acme Corporation operating?
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112.Identify the INCORRECT statement pertaining to the stages of the product life cycle.
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113.Industry sales are highest in which of the following product life cycle stages?A. market growth.B. market development.C. market maturity.D. sales decline.E. market introduction.
114.Health Care Products Company has noticed that in one of its product-markets industry sales have leveledoff and competition has been getting tougher This product-market appears to be in the ____ stage of theproduct life cycle.
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Product life cycle management
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