MarketingAnIntroduction Armstrong 12thEdition Test BankChapter LO: 5Course LO: Identify factors that influence a company's microenvironment andmacroenvironment59) Which ofthe following is most likely true about companies that take a proactive stancetoward the marketing environment?
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Difficulty: ModerateChapter LO: 5Course LO: Identify factors that influence a company's microenvironment andmacroenvironment60) Which of the following marketing actions would a proactive organization most likely take?
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Difficulty: ModerateChapter LO: 5Course LO: Identify factors that influence a company's microenvironment andmacroenvironment61)Customer markets are part of a manufacturer's microenvironment.
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Difficulty: EasyChapter LO 1Course LO: Identify factors that influence a company's microenvironment andmacroenvironment62)Marketing intermediaries supply resources needed by a company to produce its goods and
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Difficulty: EasyChapter LO: 1Course LO: Identify factors that influence a company's microenvironment andmacroenvironment63)Resellers are a part of the financial publics of an organization.
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Difficulty: ModerateChapter LO: 1MarketingAnIntroduction Armstronq 12thEdition Test Bank