MarketingAnIntroduction Armstrong 12thEdition Test BankChapter LO: 5Course LO: Identify factors that influence a company's microenvironment andmacroenvironment59) Which ofthe following is most likely true about companies that take a proactive stancetoward the marketing environment? Show
Get answer to your question and much more Difficulty: ModerateChapter LO: 5Course LO: Identify factors that influence a company's microenvironment andmacroenvironment60) Which of the following marketing actions would a proactive organization most likely take? Get answer to your question and much more Difficulty: ModerateChapter LO: 5Course LO: Identify factors that influence a company's microenvironment andmacroenvironment61)Customer markets are part of a manufacturer's microenvironment. Get answer to your question and much more Difficulty: EasyChapter LO 1Course LO: Identify factors that influence a company's microenvironment andmacroenvironment62)Marketing intermediaries supply resources needed by a company to produce its goods and Get answer to your question and much more Difficulty: EasyChapter LO: 1Course LO: Identify factors that influence a company's microenvironment andmacroenvironment63)Resellers are a part of the financial publics of an organization. Get answer to your question and much more Difficulty: ModerateChapter LO: 1MarketingAnIntroduction Armstronq 12thEdition Test Bank Which of the following is part of the firm's microenvironment?Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.
Which belongs to a company's marketing microenvironment?Your microenvironment includes your customers, your suppliers, your competitors and other elements of your distinct business world. Microenvironment marketing takes these elements into account in figuring out what will boost your branding and sales.
Which of the following has the primary function of helping a company target and promote its products to the right markets?Which of the following has the primary function of helping a company target and promote its products to the right markets? Marketing intermediaries help the company promote, sell, and distribute its products to final buyers.
Which of the following is a company's most important actor in its microenvironment?Customers are not only visibly the targets of the company's marketing activities, but also the most important actor in its microenvironment. Customers can affect its marketing activites.
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Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment *?
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