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Social media is best understood as a group of online media, which share most or all of the following characteristics:
•Participation - Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
•Openness - Most social media services are open to feedback and participation. Voting, comments, and sharing are encouraged with few barriers to accessing or making use of
content.
•Conversation - Whereas traditional media is about broadcasts, social media is better seen as a two-way dialogue.
•Community - Social media allows communities to form quickly and communicate effectively; these communities share common interests, such as a love of photography, an environmental issue, or a favorite TV show.
•Connectedness - Social media thrives on their connectedness, making use of links to other sites, resources, and people.
Operations security (OPSEC) measures are those measures taken to deny critical information about friendly forces to our adversaries. Critical information includes specific facts about friendly intentions, capabilities, and activities needed by adversaries to plan and act effectively against friendly mission accomplishment.
All Marines are responsible for protecting critical information by practicing security at the source.
Security Measures:
•Never violate OPSEC by posting critical information that
includes but is not limited to: tactics, troop movements, unit location, force size, force protection measures, specific numbers of equipment, and weapon system details.
•Turn off the global positioning system (GPS) function of your digital devices when deployed since photos and location-based social media applications can reveal your geographical location. Also, check photos you intend to post for location indicators in the background or reflective surfaces.
•While deployed, don't report
your specific location on social media since failure to do so could result in mission failure, harm to you or other Marines.
•Don't share information that is not approved for public release. This includes memos, meeting notes, e-mails, message traffic, personnel lists, phone numbers, e-mail addresses, etc.
•Ensure family members understand the importance of protecting operations security when posting to social media sites
Marines must be aware that criminals use the Internet to gain information for unethical reasons such as identity theft. By piecing together information provided on different websites, criminals can use information to, among other things, impersonate Marines and steal passwords.
You should be extremely careful when disclosing personal details on the Internet.
Security Measures:
•Set the privacy settings on social media accounts to limit who will have access to your personal information.
•Don't post personally
identifiable information (PII) such as social security number, home address, birthday, birth place, driver's license number, etc.
•Don't post sensitive, family-related information within your profile.
•Don't post information that would infringe upon the privacy of others.
•Keep your plans, schedules, and location information to yourself.
•Tell friends to be careful when posting photos and information about you and your family.
he following
references provide additional guidelines and information regarding making unofficial posts on social media, security measures to follow, and what types of political activities are okay and which are prohibited. The references are also listed in the Lesson Resources tab on the menu.
•DoD 5500.07-R, Joint Ethics Regulation
•DoDD 1344.10, Political Activities by Members of the Armed Forces
•DoDI 1325.06, Handling Dissident and Protest Activities Among Members of the Armed
Forces
•SECNAVINST 5211.5E, Department of the Navy Privacy Program
•MCO 3070.2A, Marine Corps Operations Security (OPSEC) Program
•MCO 5230.18, Clearance of DoD Information for Public Release
•MCO 5239.2A, Marine Corps Cybersecurity Program (MCCSP)
•MCO 5720.77, Marine Corps Public Affairs (PA) Order
•MARADMIN 181/10, Responsible and Effective Use of Internet-Based Capabilities
•MARADMIN 365/10, Social Media Guidance - Unofficial Internet Posts
•"The Social Corps: The
U.S.M.C. Social Media Principles"
•"Social Media Guidance for Unofficial Internet Posts"