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► MCQ Exam ON : Customer Driven Marketing Strategy
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
1) | attainable segment | |
2) | measureable segment | |
3) | accessible segment | |
4) | substantial segment | |
5) | NULL |
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QUESTION
Carlsbad Corporation’s sales are expected to increase from $5 million in 2016 to$6 million in 2017, or by 20%. Its assets totaled $3 million at the end of 2016. Carlsbad is at full capacity, so its assets must grow in proportion to projected sales. At the end of 2016, current liabilities are$1 million, consisting of $250,000 of accounts payable,$500,000 of notes payable, and $250,000 of accrued liabilities. Its profit margin is forecasted to be 3%, and the forecasted retention ratio is 30%. Use the AFN equation to forecast the additional funds Carlsbad will need for the coming year.
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QUESTION
Paladin Furnishings generated $4 million in sales during 2016, and its year-end total assets were$3.2 million. Also, at year-end 2016, current liabilities were $500,000, consisting of$200,000 of notes payable, $200,000 of accounts payable, and$100,000 of accrued liabilities. Looking ahead to 2017, the company estimates that its assets must increase by $0.80 for every$1.00 increase in sales. Paladin’s profit margin is 3%, and its retention ratio is 50%. How large of a sales increase can the company achieve without having to raise funds externally?
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Recommended textbook solutions
Marketing MCQ Marketing When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________.
A. Measurable When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________.
When the size, purchasing power, and profiles of the market segment can be determined, it possesses the requirement of being _________.
B.
Accessible
C. Substantial
D. Actionable
E. Differentiable
Answer: C. Substantial
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41) Which of the segmenting strategies carries higher-than-average risks in consumer markets?A) concentratedB) massC) differentiatedD) undifferentiatedE) multiple-segmentAnswer:A
44) Which of the following is the narrowest marketing strategy?B
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49) The move toward individual marketing mirrors the trend in consumer ________.C
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61) A company or store gains a(n) ________ by differentiating its products and delivering morevalue.A
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62) A company or market offer can be differentiated along the lines of product, image, services,channels, or ________.A) pricesB) nonprice factorsC) peopleD) customer serviceE) locationAnswer:C
66) A brand difference is worth establishing and promoting to the extent that it satisfies all of thecriteria below EXCEPT which one?
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What are the 3 factors in evaluating the market segment?
How do you measure a market segment?
What is the size of market segment?
When a business market segment is large or profitable enough to serve it is termed?
Term 1) When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________. | Definition C) market targeting |
Term 24) When a business market segment is large or profitable enough to serve, it is termed ________. | Definition C) substantial |