Social Psychology
10th EditionElliot Aronson, Robin M. Akert, Samuel R. Sommers, Timothy D. Wilson
525 solutions
Essentials of Understanding Psychology
14th EditionRobert S Feldman
329 solutions
Social Psychology
10th EditionElliot Aronson, Robin M. Akert, Timothy D. Wilson
525 solutions
Social Psychology
10th EditionElliot Aronson, Robin M. Akert, Samuel R. Sommers, Timothy D. Wilson
525 solutions
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Terms in this set (6)
persuasion
intentional effort to change other peoples attitudes in order to change their behabior
attitude
evaluation of a stimulus; can range from positive to negative
elaboration likelihood model
a theory of persuasion that proposes that persuasive messages can influence attitudes by 2 different routes, central or peripheral
central (systematic) route to persuasion
a style of processing a persuasive message by a person who has both the ability and motivation to think carefully about the messages argument. attitude change depends on the strength of the argument
-requires thoughtful, effortful processing, reciever must have ability and movitation
Peripheral (heuristic) route to persuasion
occurs when people are influenced by incidental cues, such as a speaker's attractiveness
outcome--> more propagana and pictures more concerned with surface features. only produces temporary change.
central route persuasion
occurs when interested people focus on the arguments and respond with favorable thoughts
outcome--> lasting change that resists fading and counterattack
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Verified questionspsychology
The ability of our brain to adapt to damage, where one area may take over the function of the damaged area, is due to a. lesioning. b. positron emission training. c. Broca's area. d. Wernicke's area. e. plasticity.
Verified answer
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Allowing people to discover, in a social context, that others have problems similar to their own is a unique benefit of a. psychodynamic therapy. b. psychopharmacological therapy. c. humanistic therapy. d. cognitive therapy. e. group therapy.
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In a paragraph, explain why you prefer to follow one certain kind of leader rather than another. Cite examples of different leaders you have dealt with in different situations to support your explanation.
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a. Define explicit and implicit memory. What types of knowledge are associated with each of these types of memory? b. How does encoding affect memory storage? How does memory storage affect memory retrieval? c. Explain the relationship between a semantic code and an organizational system.
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