What term refers to a persons intentional efforts to change other peoples attitudes quizlet?

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Terms in this set (6)

persuasion

intentional effort to change other peoples attitudes in order to change their behabior

attitude

evaluation of a stimulus; can range from positive to negative

elaboration likelihood model

a theory of persuasion that proposes that persuasive messages can influence attitudes by 2 different routes, central or peripheral

central (systematic) route to persuasion

a style of processing a persuasive message by a person who has both the ability and motivation to think carefully about the messages argument. attitude change depends on the strength of the argument

-requires thoughtful, effortful processing, reciever must have ability and movitation

Peripheral (heuristic) route to persuasion

occurs when people are influenced by incidental cues, such as a speaker's attractiveness

outcome--> more propagana and pictures more concerned with surface features. only produces temporary change.

central route persuasion

occurs when interested people focus on the arguments and respond with favorable thoughts

outcome--> lasting change that resists fading and counterattack

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What term refers to a person's intentional efforts to change other people's attitudes?

Social influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior.

What is it called when you change your behavior or attitude to match that of others quizlet?

Conformity is the tendency to change one's attitude or behavior to match a perceived social norm.

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