In international business, the failure to understand cultural differences can bear serious consequences. In fact, whole campaigns have had to be pulled due to a lack of prior research into cultural awareness. Last-minute redesign and reprinting can be very expensive, so it is crucial to ensure that any text and images used are culturally appropriate. It’s not surprising that intercultural understanding and communication are top priorities for international businesses today. Employees with intercultural communication competence are highly sought-after. But what is intercultural communication? Show
Intercultural communication studies communication across different cultures and social groups and describes the many communication processes and related issues among groups of individuals from varied cultural backgrounds. Knowing a foreign language is just part of the parcel—the other party’s cultural background, values, and beliefs also need to be understood. This is where intercultural communication skills are indispensable. They are needed to successfully communicate with people from other cultures and social groups. And intercultural communication skills also include a willingness to be adaptable and accept that other cultures may communicate and do things differently. If you’re wondering where you and your staff can acquire these sought-after intercultural communication skills, look no further! EHLION is an established language services provider with many years of experience in cross-cultural training. We can help your staff communicate effectively with other employees internationally, or we can prepare executives for overseas deployments or for high-level business negotiations as an alternative to relying on interpretation services. How do we define intercultural communication?How can we define intercultural communication? Intercultural communication essentially means communication across different cultural boundaries. When two or more people with different cultural backgrounds interact and communicate with each other or one another, we can say that intercultural communication is taking place. So intercultural communication can be defined as the sharing of information on different levels of awareness between people with different cultural backgrounds, or put simply: individuals influenced by different cultural groups negotiate shared meaning in interactions. Intercultural communication theoriesThere are many different intercultural communication types and theories. The most important ones are:
The differences between Multicultural vs. Cross-cultural vs. InterculturalYou may have also come across the terms multicultural communication and cross-cultural communication. How do these differ from intercultural communication? Let’s take a look! Multicultural communicationMulticultural refers to how a group or team is composed, in particular a group that is made up of people with different nationalities. In fact, communication in multicultural settings has become commonplace today. Cross-cultural communicationCross-cultural means comparing two or more different cultures; so cross-cultural communication examines the varying communication styles of different cultural groups. Intercultural communicationIntercultural, finally, refers to exchanges taking place between different cultures. So, in a nutshell, intercultural communication relates to interactions among people from different cultures, while cross-cultural communication involves comparing interactions among people from the same culture to those from another culture. What makes intercultural communication so important?There are many reasons reasons why intercultural communication is important. First of all, effective intercultural communication is an essential skill for anyone working across different countries or regions in order to establish harmonious relationships and avoid conflict. It is essential to accurately and appropriately transfer information across countries and cultures. Executives in multinational companies, working either in their home country or as expats abroad, especially benefit from great intercultural communication skills to engage with international clients and employees. Similarly, intercultural communication is also crucial for anyone working with people from other cultures to avoid misunderstandings and even offense. It’s fair to say that intercultural communication is the foundation for successful international business in today’s globalized world. Practical examples of intercultural communicationIntercultural competence covers a large field ranging from linguistic aspects all the way to social and cultural conventions. Linguistic differences can make it challenging for global companies to identify suitable product names for their target markets that don’t cause offense. Coca-Cola, for example, once tried to find a phonetic equivalent of their brand for the Chinese market and came up with KeKou-KeLa. But they failed to consider that this pleasantly sounding name translates to “bite the wax tadpole” in Chinese. Needless to say, the brand name had to be changed. It’s important to be aware that each culture may have different social conventions. American business partners, for example, prefer small talk to build a relationship first, whereas Brits may try humor, and Germans tend to get straight to the point without beating around the bush. Thais, on the other hand, think nothing of asking what are considered rather personal questions in the western world, for example about your marital status or job. Similarly, Americans like to use first names when addressing others, while in Austria, titles should be used to avoid sounding disrespectful. Germans will want to shake hands, while people in Thailand place their palms together at chest level and bow instead.
In a business context, it’s also interesting that different cultures prefer a different presentation style. So take note if you or your staff are planning to present overseas. Western cultures like Australia and the U.S. are more forward-looking and like to focus on potential future benefits of products and campaigns. In contrast, representatives from countries such as China or India will prefer to go over past achievements to establish credibility. This knowledge can make or break relationships and business deals. Non-verbal communication can be just as tricky to navigate as verbal communication. In many countries, giving a thumbs-up sign is a positive expression that signals agreement. But in some cultures, such as Japan, Indonesia, and Latin America, it is considered offensive. Similarly, eating with your hands is a perfectly acceptable way to eat in Indian culture but is considered rude in many other cultures Barriers and challengesGiven its complexity, it’s not surprising that there are several barriers to intercultural communication. One of the main challenges of intercultural communication is ethnocentrism, which is the common but misguided assumption of a cultural group that it is superior to other cultural groups. This can be addressed by actively trying to be open-minded and accepting towards other cultures. Another barrier is assuming that other cultures are similar rather than different to your own. As a result, you might behave as you would in your own culture but end up causing offense or worse, simply because you are unaware that different rules and norms apply in the other culture. Finally, the most common barrier to intercultural communication is—perhaps surprisingly—anxiety. When you are unsure what is expected of you or what to do, it’s only natural to feel anxious. Your focus is then likely to shift to your feeling of anxiousness and away from the intercultural transaction taking place. As a result, you may make more mistakes than you would have otherwise and seem to be behaving awkwardly to others. Participate in our cultural coaching to make sure you do everything right when it comes to intercultural communication! Intercultural communication in businessInternational business is more than investing in website localization, app localization, software localization, or professional translation services for your documents and materials. Arranging negotiation interpreting services is also laudable, but it’s only half the job. The other half is to train your members of staff in intercultural communication and help them acquire intercultural competence to ensure they can communicate effectively—both with other staff around the globe, and with clients and other people from different cultural backgrounds. Given the importance of intercultural communication in business, it’s definitely worth investing in this area. Communication can be significantly improved by implementing proper cross-cultural training. This is especially important if you are managing teams from all over the world. Be especially aware of different styles of communication, as some may be more direct than others. EHLION’s intercultural coaching will help you to build successful business relationships across different cultures. Our experienced coaches are experts in the local customs and business etiquette of various countries around the globe. Please refer to our translation rates overview for costs and benefits of translation and intercultural training with EHLION. Do you need book, manuals or legal document translations? - Technical documentation Do you need translations of manuals or operating instructions? - Technical documentation How to improve your intercultural communication skillsApply these tried and tested strategies to improve your intercultural communication skills:
When you book in for our popular cross-cultural training, you will become familiar the working and leadership styles in your target country. As a result, you will be able to successfully communicate with and motivate employees there. What’s more, EHLION’s coaches will give you valuable tips on conflict management and negotiation in local region, and will explain the differences in attitudes towards physical contact as well as the meaning of gestures and facial expressions in each culture. We deploy to improve your intercultural communication skills. Intercultural communication in a nutshellIntercultural communication is a cornerstone of international relations and business transactions in our globalized world today. Although it has its pitfalls, intercultural communication skills can be trained and improved to foster smooth relationships among people from different cultural backgrounds. Investing in intercultural training is a surefire way towards business success and better interpersonal relations. Speak to one of our friendly team members today to find out what EHLION can do for you and your business. What is cultural interpretation?The method of cultural interpretation is considered as a way to comprehend the processes of culture in their integrity and particular phenomena from the point of their inclusion in the general cultural context.
What form of intercultural communication is interacting with members of the same racial or ethnic group or co culture *?Among intercultural communication's many aspects are interracial communication (which occurs between people of different races), interethnic communication (which occurs when the communicating parties have different ethnic origins), international com- munication (which occurs between people representing different ...
What is the meaning of intercultural?Intercultural describes communities in which there is a deep understanding and respect for all cultures. Intercultural communication focuses on the mutual exchange of ideas and cultural norms and the development of deep relationships.
What are the 3 intercultural communication?Three perspectives on intercultural communication
A study on cultural and intercultural communication came up with three perspectives, which are the indigenous approach, cultural approach, and cross-cultural approach.
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