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19. "Our machine includes a one-year guarantee on parts and labour." What term describes this statement? A. featureB. segmentation variableC. benefitD. market variableE. advantage
Accessibility: Keyboard NavigationDifficulty: HardFutrell - Chapter 05 #19Learning Objective: 05-03 Understand the importance of features; advantages; and benefits. 20. "This Internet package will provide you with the ability to download files very fast." What term describesthis statement best?
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Accessibility: Keyboard NavigationDifficulty: MediumFutrell - Chapter 05 #20Learning Objective: 05-03 Understand the importance of features; advantages; andbenefits. 21. A salesperson makes the following statement: "With its 25 percent market share, this is the best-selling la
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Accessibility: Keyboard NavigationDifficulty: EasyFutrell - Chapter 05 #21Learning Objective: 05-03 Understand the importance of features; advantages; and benefits. 22. "This machine will copy on both sides of the paper instead of only one," is an example of what kind of statement?
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Accessibility: Keyboard NavigationDifficulty: HardFutrell - Chapter 05 #22Learning Objective: 05-03 Understand the importance of features; advantages; and benefits. 23. The statement "This light bulb lasts twice as long as competing brands," is an example of what kind of statement? A. featureB. advantageC. segmentation variableD. market traitE. benefit
Accessibility: Keyboard NavigationDifficulty: MediumFutrell - Chapter 05 #23Learning Objective: 05-03 Understand the importance of features; advantages; andbenefits. 24. The statement "By adding vegetables to your meal it will add variety to your meal planning," is an examp