Answer:
True
Explanation:
The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data.
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•A research design is a blueprint for the collection,measurement, and analysis of data, based on theresearch questions of the study (Sekaran and Bougie,2013, pp.95)•Scientific or logical procedures of obtaining theinformation needed to structure or solve businessresearch problems•Coherent and logical way of integrating differentcomponents of the study and to ensure the researchproblem has been addressed effectively17
What is a research design?
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What is a research design?19Saunders et al., 2009
What is a research design?20Components of research design:–Purpose of the studysuch as exploratory, descriptive, causal,–Interference i.e., the extent to which the study is manipulatedand controlled by the researcher–Research strategy such as experiments, surveys, interviews,case studies,–Location i.e., the study setting,–Temporal aspects (time horizon), and–Extent of analysis i.e., the level at which the data will beanalysed
Basic research designs in business•Exploratory:Exploring or examining fundamental ideasand insights•Descriptive: Analysing characteristics andfunctions ofmarket or organisation•Causal/Explanatory: Determine cause and effectrelationship21
Exploratory research•Flexible and versatile research•Methods used:– Expert surveys– Pilot surveys– Secondary data– Qualitative research22
Exploratory research•Steps involved in exploratory research:– Problem statement– Exploring the depth and dimensions of the problemsthrough literature review– Develop hypotheses– Identify key variables and relationships for furtherexamination– Analyze the problem and finding solution(s)– Set the issues for further research23
Descriptive research•Descriptive studies are often designed to collect datathat describe the characteristics of persons, events, orsituations(Sekaran and Bougie, 2013, pp.97)•It helps researchers and the managers:–to understand the characteristics of a group–to think systematically about aspects in a given situation–to offer ideas for further probe research, and–to help make some day to day decision(Sekaran and Bougie, 2013, pp.97-98).24
Casual research•Casual studies test whether or not one variable causesanother to change (Sekaran and Bougie, 2013, pp.98)•To establish a casual relationship, the followingconditions should be met:–the independent and the dependent variable should co-vary,–the independent variable (the presumed causal factor) shouldprecede the dependent variable,–no other factor should be a possible cause of the change in thedependent variable, and–a logical explanation (a theory) is needed and it must why theindependent variable affects the dependent variable.
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