_____ describes the actions a person takes in purchasing and using products and services. - Consumer
behaviour
The stages a buyer passes through in making choices about which products and services to buy are
referred to as the _____. - Purchase decision process
During the purchase decision process, Stewart realizes that the difference between what he has and
what he would like to have is big enough to actually do something about it. Stewart is most likely in the
_____ stage in the purchase decision process. - problem recognition
When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he
would be unable to do his assignments. In which stage of the consumer purchase decision process was
Marty when he had this realization? - problem recognition
Which stage in the consumer purchase decision process suggests criteria to use for the purchase,
yields brand names that might meet the criteria, and develops consumer value perceptions? -
information search
Eddie, an avid football fan, is glued to the television every Sunday afternoon as he watches his
favourite teams. He thinks games would be more enjoyable on a big-screen television. Eddie started
talking with his friends to learn more about the various brands of big-screen televisions. Which step of
the
purchase decision making process is Eddie in? - information search
When an elementary school teacher needed to buy poster boards for her class, she remembered that
she had found some poster boards at three stores. Which of the following terms best describes the
information search method used by the teacher? - internal search
A(n) _____ in the consumer purchase decision process occurs when consumers scan their memory for
previous experiences with products or brands. - internal search
An external search for product information is especially important when: - the level of interest in a
product is high.
Christina wants to purchase a new computer. She is unsure about what hardware and software she will
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