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Terms in this set (10)
The set of basic values, perceptions, wants, and behaviours learned by members of society and your family is called ________.
A morals
B ethics
C culture
D consumer behaviour
C culture
A car company's ads feature the members of a popular music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.
A subculture
B membership group
C reference group
D laggard
C reference group
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________.
A pushing one-way commercials at customers
B identifying and targeting late adopters
C withdrawing from online social networks
D generating person-to-person brand conversations
D generating person-to-person brand conversations
________ refers to the unique psychological characteristics that distinguish a person or group.
A Personality
B Lifestyle
C Status
D Attitude
A Personality
A(n) ________ describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.
A cue
B drive
C motive
D attitude
D attitude
Which of the following is the third stage of the buyer decision process?
A evaluation of alternatives
B need recognition
C purchase decision
D information search
A evaluation of alternatives
Which of the following sources of product information can marketers control completely?
Apublic sources
B personal sources
C commercial sources
D experimental sources
C commercial sources
________ is a discomfort caused by postpurchase conflict.
A Selective retention
B Cognitive dissonance
C Selective attention
D Subliminal perception
B Cognitive dissonance
In which of the following stages of the adoption process does a consumer consider whether trying a new product makes sense?
A adoption
B awareness
C interest
D evaluation
D evaluation
________ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself.
A Innovators
B Early adopters
C Late mainstream adopters
D Lagging adopters
D Lagging adopters
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Describe one key factor present in passionate love and two key factors present in companionate love.
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What types of things does Henry seem unable to recall?
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