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Terms in this set (10)The set of basic values, perceptions, wants, and behaviours learned by members of society and your family is called ________. A morals C culture A car company's ads feature the members of a popular music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________. A subculture B membership group C reference group D laggard C reference group When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________. A pushing one-way commercials at customers B identifying and targeting late adopters C withdrawing from online social networks D generating person-to-person brand conversations D generating person-to-person brand conversations ________ refers to the unique psychological characteristics that distinguish a person or group. A Personality B Lifestyle C Status D Attitude A Personality A(n) ________ describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. A cue B drive C motive D attitude D attitude Which of the following is the third stage of the buyer decision process? A evaluation of alternatives B need recognition C purchase decision D information search A evaluation of alternatives Which of the following sources of product information can marketers control completely? Apublic sources B personal sources C commercial sources D experimental sources C commercial sources ________ is a discomfort caused by postpurchase conflict. A Selective retention B Cognitive dissonance C Selective attention D Subliminal perception B Cognitive dissonance In which of the following stages of the adoption process does a consumer consider whether trying a new product makes sense? A adoption B awareness C interest D evaluation D evaluation
________ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself. A Innovators B Early adopters C Late mainstream adopters D Lagging adopters D Lagging adopters Recommended textbook solutions Psychology: Principles in Practice1st EditionSpencer A. Rathus 1,024 solutions A Concise Introduction to Logic13th EditionLori Watson, Patrick J. Hurley 1,967 solutions
Myers' Psychology for the AP Course3rd EditionC. Nathan DeWall, David G Myers 955 solutions
Understanding Psychology, Student Edition1st EditionRichard A. Kasschau 820 solutions Sets with similar termsMKT Exam 260 terms jayhawks971 MKTG 3310 Quiz #240 terms cpp0006 Marketing Chpt 555 terms wian_van Marketing Test Chapter 555 terms erikakrial Sets found in the same folderChapter 8 Marketing Quizzes44 terms IvanRogachyov Chapter 5 Quizzes Answers38 terms IvanRogachyov Chapter 9 Quizzes20 terms IvanRogachyov Chapter 14 Quizzes34 terms IvanRogachyov Other sets by this creatorChapter 3 - Ethical Decision Making6 terms IvanRogachyov Chapter 16 - Quizzes22 terms IvanRogachyov Chapter 3 - Quizzes20 terms IvanRogachyov Marketing Chapter 11- Notes7 terms IvanRogachyov Verified questionsPSYCHOLOGY What are the five basic senses? Describe two additional senses that humans have. Verified answer
QUESTION Describe one key factor present in passionate love and two key factors present in companionate love. Verified answer
PSYCHOLOGY What types of things does Henry seem unable to recall? Verified answer PSYCHOLOGY Why do people conform? Verified answer Other Quizlet setsBiology Exam 132 terms oceanwavy Head and Neck Lab Exam Questions14 terms jonathan_a_mansour auto pharm I/II/III72 terms srafi Sociology Unit 12: Religion20 terms pwheway16 Related questionsQUESTION How has a continuous strategy of marketing innovation proved successful for USA Today and USAToday.com? Do you believe that USA Today is well positioned for the future? 2 answers QUESTION what are the 5 evaluation stages? 6 answers QUESTION John Naisbitt's methodology included gathering data from over 6000 local newspapers each month (T/F) 2 answers QUESTION What is satisficing, and what is an example of a company that seems to do well when customers use satisficing as a decision making tool? 6 answers What is a person's relatively consistent evaluations feelings and tendencies toward an object or idea?An attitude describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.
What is a consumer's feeling of a discomfort caused by post purchase conflict called?Cognitive Dissonance. Buyer discomfort caused by postpurchase conflict.
Which of the following is a personal factor that influences consumers buying behavior?Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status)
Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?Evaluation: The consumer considers whether trying the new product makes sense.
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Is a persons relatively consistent evaluations feelings and tendencies toward an object or idea
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