Part 2
CHAPTER 4
THE MARKETING ENVIRONMENT
MULTIPLE CHOICE QUESTIONS
10. _________________ help the company to promote, sell, and distribute its goods to
final buyers.
a. Marketing intermediaries
b. Competitor networks
c. Suppliers
d. Service representatives
Answer: (a) Difficulty: (2) Page: 120
11. _____________ include resellers, physical distribution firms, marketing services
agencies, and financial intermediaries.
a. Marketing intermediaries
b. Competitor networks
c. Suppliers
d. Service representatives
Answer: (a) Difficulty: (2) Page: 120
12. Firms that help the company to stock and move goods from their points of origin
to their destinations are called:
a. financial intermediaries.
b. physical distribution firms.
c. suppliers.
d. marketing services agencies.
Answer: (b) Difficulty: (2) Page: 120
13. Which of the following would be an example of a marketing services agency?
a. a warehouse
b. a transportation firm
c. an insurance agency
d. an advertising agency
Answer: (d) Difficulty: (3) Page: 120
14. All of the following are considered to be a type of customer market EXCEPT a:
a. business market.
b. competitor market.
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