52.In this method, instead of generating new ideas themselves, consumers are provided with a list ofproblems in a general product category. What method is the author referring to here?A. Reverse brainstormingB. Problem inventory analysisC. BrainstormingD. Focus groups
53.Creativity declines with
54.Probably the most well known and widely used technique for creative problem solving is:
55.Reverse brainstorming is much like brainstorming except that:
56.Which of the following problem-solving techniques begins with group members not knowing the exactnature of the problem?A. Parameter analysisB. Matrix chartingC. The Gordon methodD. Free association
57.In the ________ method a new idea is developed through a list of related issues or suggestions.
58.In the ________ method, a word is written down, then another, creating a chain of ideas.
59.Which of the following creative methods involves having participants write down their ideas severaltimes a day?
60.This problem-solving method requires the entrepreneur to list the properties of an item or problem andthen look at each from a variety of viewpoints.A. Value analysisB. Attribute listingC. BrainwritingD. Big-dream approach
61.This problem-solving method involves developing new ideas by thinking without constraints.
62.Creative synthesis is an important aspect of the _________ method of creative problem solving.
63.Parameter analysis consists of two main aspects which are:
11.Like the focus group, problem inventory analysis focuses on specific problems in a general productcategory.
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Difficulty: Hardp.9312. Brainwriting is a written form of brainstorming.
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Difficulty: Easyp.9313.Creativity tends to decrease with age.
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Finite Mathematics for the Managerial, Life, and Social Sciences: An Applied Approach
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14.Brainstorming is an unstructured process used for generating possible ideas about a problem within alimited time frame through the spontaneous contributions of participants.
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Difficulty: Easyp.94-9515.In reverse brainstorming the focus is on all the things that are right about an idea.
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Difficulty: Mediump.9516.The Gordon method, like most other methods, begins with group members not knowing the exactnature of the problem.
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Difficulty: Mediump.9517. In the checklist method,a new idea is developed through a list of related issues orsuggestions.
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Difficulty: Easyp.9518. Developing a new idea through a chain of word associations is known as the checklist method.
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19.Forced relationships is a method of forcing confrontations in focus groups.
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Difficulty: Mediump.9720.The collective notebook method involves members recording their ideas at least once a day for abouta week.
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21.Attributelistingis an idea-finding technique that requires the entrepreneur to list the attributes of anitem or problem and then look at each from a variety of viewpoints.TRUEDifficulty: Mediump.9822.In parameter analysis a new idea is developed through a list of related issues or suggestions.FALSEDifficulty: Mediump.9823.Using the big-dream approach, a new idea is developed through a list of related issues orsuggestions.FALSEDifficulty: Hardp.9824.The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.TRUEDifficulty: Easyp.9825. Creative synthesis is closely connected to the technique of parameter analysis.TRUEDifficulty: Hardp.98-9926.Nanotechnology would be classified as a breakthrough technology.TRUEDifficulty: Easyp.9927.The product Spanx is an example of an ordinary innovation.TRUEDifficulty: Medium
p.10028. New products may be classified from the viewpoint of either the consumer or the firm.TRUEDifficulty: Mediump.10129.Discontinuous innovations have the least disrupting influence on established consumption patterns.FALSEDifficulty: Mediump.101-10230.When a firm classifies a new product the two key factors used are market and technology newness.TRUEDifficulty: Mediump.102
31.The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge andexperience.TRUEDifficulty: Mediump.10332.When evaluating new product development, the criteria should be exclusive and subjective.FALSEDifficulty: Mediump.10333.The product life cycle consists of five main stages.
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